sábado, 19 de junho de 2010

Now we´re talking!




by Beatriz Leite Maia. Thanks, Bia! :))

terça-feira, 15 de junho de 2010

Playing with it!


worry not: we will have proper designers for this... am just hving fun with my power point! :)

Dream - helping you achieving your dream

When I first though about creating an open brand, I accessed Creative Commons website and found out about Catalyst Grant Program!

Since then, not only I had the chance to get financial support to scale this project, as I had a deadline: June, 30th!! Nothing could be more effective now that I am trying to deal with total flexible time ;))

So first task: Describe the project in 5 sentences... And here we go:

My project is to build and foster an open brand called “Dream” (“Dos Sonhos” in Portuguese), that will benefit anyone who has a dream and need little financial support to accomplish, sustain or even chase it.

Its objective is to help people getting [extra] money by creating meaning for products or services they can temporarily sell to enable their dream - something they can do well, that is not very time consuming, and that others appreciate (eg. baking cookies, teaching something, etc).

Instead of attesting the quality or source of the product/service that is being sold, “Dream” will represent the purpose behind the brand and help sales by touching consumers through the satisfaction of helping others accomplish their dreams.

The grant will be used to build and scale a bilingual open community for “dream-entrepreneurs" to customize, promote and exchange knowledge regarding their "dream-products" or services.

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To follow its evolution with more details, please access the blog in Portuguese: http://espaco-dos-sonhos.blogspot.com. I promisse to update the english version as soon as I have time! Hope you enjoy!